At the edge.group, we help the world’s leading consulting firms, media companies and think tanks create great emails. In the course of this work, as voracious readers, and as believers that newsletters can save the world, we spend a lot of time in our inboxes.
After thousands of hours of reading and creating newsletters, studying email design, and obsessing over analytics, we’ve come up with a number of favorite newsletters, along with best practices.
This site is a collection of those professionally-focused newsletters that impress, entertain, and educate us. We’ve included the elements of each that we like, and for a downloadable report please check out our Best Practices for B2B Emails 2018.