Why we like it:
With over 340,000 subscribers, the CB Insights newsletter has been a leader in changing the tone of professional newsletters. It’s shown you can be conversational and funny, while being professional and smart.
One of the more famous elements is CEO Anand Sanwal signing off with “I Love You”.
In addition to a playful voice, the newsletter is highly visual with numerous charts and videos.
The newsletter does a great job of promoting CB Insights content, from data visualizations, to blog posts, to upcoming events, in a non-promotional manner.
“The Industry Standard” is also creative way to further promote company content by highlighting mentions of their data in mainstream publications.
Author: CB Insights
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