Why we like it:
Okay, we seriously LOVE this.
We do a good deal of work with branded content efforts, and managing to natively integrate your brand into a specific platform is an artform. Pocket has created a series of these partnerships that absolutely nail this delicate combination of promotion and delivering value.
They work with brands (like Salesforce) in this example, and in line with their standard newsletter product, curate a collection of articles directly relevant to the partner company’s brand. In this case, there are two articles directly from Salesforce, but the rest are from leading publications like the Harvard Business Review or Business Insider on the topics of sales and CRM.
We’ve rarely seen such a sponsored effort that so perfectly fits the product.
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